May 16 (Bloomberg) -- Skechers U.S.A. Inc. agreed to pay $45 million to resolve U.S. and state allegations it deceived customers into believing its Shape-ups athletic shoes will help them lose weight and strengthen their buttocks and legs.
Skechers, based in Manhattan Beach, California, also made false claims in advertising for its Resistance Runner, Tone-ups and Toners shoes, the U.S. Federal Trade Commission said today in a statement.
"Skechers' unfounded claims went beyond stronger and more toned muscles," said David Vladeck, Director of the FTC's Bureau of Consumer Protection, in the statement. "The company even made claims about weight loss and cardiovascular health."
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